Conducted Europe-wide restructuring programme, reducing sales headcount by 50% and producing annualised cost savings of £5,9m while still growing key brands and overall profitability & skillfully exiting unprofitable co-promotion agreements
Brought French affiliate into profitability for the first time and established Celltech Nordic affiliate, also managed daily operations in UK (9 months) and Spanish affiliate (6 months) as interim General Manager during restructuring
Led Management Buy Out (MBO) initiative, to purchase UCB/Celltech ‘tail product’ portfolio
Celltech European sales and marketing restructuring