Realigned competitive strategy for Vifor Pharma’s lead product, Ferinject®, within 4 months, revising competitive positioning and creating a supportive publications plan
Led the development of an internal communications and training plan to ingrain the use of the new promotional and educational materials
Expanded initial strategy into ongoing integrated programme
Conducted Competitive Strategy Workshops with major markets to prepare for pending competitive entries
Development of global Vifor Pharma competitive strategy